OEM Soft Toys Making

Designed for Quality, Engineered to Last

Do you want to make toys according to your drawing (mascot) or logo?  We make dreams come true.


We have a Sedex and Coca Cola audit and we deliver to large organizations.


We have 20 years of experience in custom made productions of plush stuffed toys (quality suitable for retail). Our factory is located in China.  We have a private office and a private in-House sample room in China.

We are located in Brussels & in Shanghai. Thanks to our own designers we can sample within 3-7 days.  Our own QC follows closely on each production.

Prototype - Feel&Look

Together we develop the concept and prototype.  We transform your idea or design to a super plush soft toy.  Specializing in quality stuffed toys, we ensure the right Feel & Look.

The pleasure that the consumer experience to play with, hold and collect Plush Stuffed Toys-the - Care & Love - is the most beautiful confirmation of our work.

What one usually does not know is that behind the scene developing plush stuffed animals is an intense activity with up to 85 different steps in design and performance.


From start to finish, we work very passionate on your plush project to make each  toy unique for the consumer, for you and for us.

Pluche knuffels maken, pluche laten maken, eigen pluche ontwerpen, pluche poppen, pluche mascotte

Contact us today

Plush Toy Versus Artworks

Pluche knuffels maken, pluche laten maken, eigen pluche ontwerpen, pluche poppen, pluche mascotte


Step by Step



We like to listen to your idea and the plush toy Project.

The world in which soft toys will be played, the look and the final result.

Also the quantity, the sizes and of course the project date are important information at this stage.



We combine this knowlegdge with our 20 years of experience in plush stuffed toys and Kids Merchandise productions and development.

We can give you the appropriate advice to your stuffed animals project before to start producing.

First packaging ideas we could give you as well as a first idea about the capabilities of the project.

We think of all possible details to get the biggest return on invest from your project to go.



Prototyping, we find itself a great fun factor in the process.  The toy comes to life and always brings a Happy time.  The conversion from 2D to 3D is an art and that first picture of the toy gives our customers always a satisfied feeling.

Prototypes we can already make in 3 days (up to 7 days) thanks to our in-house designers.  We have an Office in Brussels so that we can guarantee a smooth interaction between Brussels & Shanghai.

Interaction between you and our team is important in this development stage.

Plush Toy Versus Artworks

Pluche knuffels maken, pluche laten maken, eigen pluche ontwerpen, pluche poppen, pluche mascotte


Pluche knuffels maken, pluche laten maken, eigen pluche ontwerpen, pluche poppen, pluche mascotte



Plush stuffed toys are made of different materials and components.  First, we produce all separate parts.  Then we work it off with coloring, printing, embroidery, cut out the patterns, sewing ... assembling and packaging.

Obsessive about quality we carry multiple QC tests & reviews from independent third parties, including inspections. Also we complete all of the required testing respect to the safety of toys.

  • Perfectionist in quality

QC tests & reviews and independent third party inspections

  • Safe Toys

Plush stuffed toys are tested according to the latest security guidelines

  • Ethical

Our plants have an audit for working conditions. (highest Level)

Pluche knuffels laten maken, pluche laten maken, eigen knuffels ontwerpen, pluche poppen, pluche mascotte



After the Hugs are checked on quality and safety they are carefully packed in boxes and loaded on the ship or on the plane.

Their journey begins to the Happy Customer. (and you).

The past 20 years we have the soft toys always delivered safely to the door in Belgium and Netherlands but also in Europe. Complex distributions and delivery conditions do not scare us off.

We have a good delivery speed so that everyone is satisfied, from export, to load or co-load, to  import in the country of destination.

We can supply in full containers or on pallets to the outer reaches and the high demanding distribution centres.

We like to inform you about how we handle the cargo, on sea freight, air freight, customs and everyone-happy-to-home-deliveries.

Contact us today

Plush Toys Versus Artworks







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