Soft Toys Factory Progimpex

OEM Soft Toys Making

Designed for Quality, Engineered to Last

Would you like to have your own plush cuddly toys made according to your drawing (mascot) or logo? You can easily do that at Progimpex.

  • We make an appointment and visit you (or you visit us with a delicious cup of tea or coffee and show you materials and examples).
  • Or you can send us your design and details and we’ll get to work.

Progimpex: a story of plush toys making

  • Audits
    We have a Sedex and Coca Cola audit and therefore also supply large organisations.
  • Experience
    We have 20 years of experience in custom made production of plush cuddly toys (quality suitable for retail). Our factory is located in China. We have our own office and our own in-house sample room in China.
  • Locations
    We are located in Brussels & Shanghai. Thanks to our own designers we can sample within 3-7 days. Our own QC keeps a close eye on every production.

Working method – sampling – Feel&Look

  • Together we develop the concept and the prototype. We transform your idea or design into a super soft cuddly toy. Specialised in quality cuddly toys, we provide the right Feel&Look.
  • The pleasure that consumers experience by playing with, holding on to and collecting Pluche Knuffels – the Care&Love – is the best confirmation of our work.
  • What people usually don’t know is that behind the scene the development of plush cuddly toys is an intense activity with as many as 85 different steps in design and implementation.


  • From start to finish we work passionately on your plush project to make each cuddly toy unique for the consumer, for you and for us.

The shortest production delays in Europe

  • From 3-7 sample days we only need to convert your 2D drawing into a super cute, tangible cuddly toy.
  • After that we take care of your mass production from 30 days and ready to transport.
  • After 30 days of ocean freight, the cuddly toys are delivered to you.
  • You want air freight? You can do this in five days.

Step by Step

  • Listening
    We like to listen in order to better understand your idea and the Pluche Knuffel Project.
    The world in which the cuddly toys end up determines the appearance and the final result.
    Also the number, size and of course the project date are important information at this stage.
  • Concept
    We combine this wisdom with our 20 years of experience in Pluche Knuffels and Kids Merchandise productions and development.
    We can give you exactly the right advice to start producing your cuddly toys.
    We also provide first packaging ideas as well as a first idea about the possibilities of the cuddly toys.
    We think about all possible details to get the biggest return on investment from your project.
  • Design&Sampling
    We consider prototypes to be a major fun factor in the process. The hug comes to life and always brings a happy moment. The conversion from 2D to 3D is an art and that first picture of the cuddly toy always gives our customers a satisfied feeling.
    We can make prototypes in 3 days (up to 7 days) thanks to our in-house designers. We have an office in Brussels & Shanghai so we can guarantee a smooth interaction.
    Usually the ideas and adjustments go back and forth smoothly and the prototype can be flown in and delivered at short notice. Interaction between you and our team is important.

Plush toys versus Artworks

  • Progimpex develops Branded Plush Toys and full Retail Kids Merchandise concepts.
  • Our illustrator can also work for you to create illustrations and designs for your plush toys and additional merchandise. We do it all.
  • We specialize in customization of plush toys suitable for retail. We are also craftsman in character design, we can develop a completely new character.
  • We can also adapt an existing character to new settings.

Production and quality

  • Plush toys are made of different materials and components.
    First we produce all the separate parts. Then we finish them off with colouring, printing, embroidery, cutting the patterns, sewing…assembly and packaging.
  • Obsessively about quality
    We carry out multiple QC tests & reviews, including independent third party inspections. We also complete all required tests concerning the Safety of Toys.
  • Perfectionist in Quality
    QC tests & reviews and independent third party inspections
  • Safety Toys
    All Plush Cuddly toys are tested according to the latest Safety Guidelines.
  • Ethically Responsible
    Our factories have an audit for working conditions. (highest Level)


  • After the Cuddly toys have been checked for quality and safety, they are carefully packed in boxes and loaded onto the ship or plane.
  • Their journey begins to the Happy Customer. (and you).
  • For the past 20 years we have always delivered the cuddly toys safely to the door in Belgium and the Netherlands but also in Europe. Complicated distributions and delivery conditions do not frighten us.
  • We use a speed so that everyone is satisfied, from export, to loading or co-loading, and import in the country of destination.
  • We can deliver in full container or on pallets to the farthest corners and the most demanding distribution centres.
  • We will be happy to inform you about how we handle freight, about sea freight, air freight, customs and everyone’s satisfied door-to-door deliveries.

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